Портал славістики

[root][biblio]

Online Contents (OLC) Slavistics

The database "Online Contents" (OLC) Slavistics gathers the approx. 300,000 tables of contents of approx. 498 most important Slavic periodicals with the reporting period from 1998 until today and is being processed continuously by the Berlin State Library - Prussian Cultural Heritage. A list of authors as tag cloud can be found here.

ID1936489643
Author(s)Uchova, L. V.
Title

Adresat reklamnogo soobščenija: k voprosu ob ėffektivnosti teksta = Advertising message addresse: to question of text effectiveness

PublishedVestnik Voronežskogo Gosudarstvennogo Universiteta / Serija Filologija, žurnalistika, Voronež : Izdat. Voronežskogo Gosudarstvennogo Universiteta, 2010, 2, 204-207
Languagerus
SoundexA0278; R7456; S8188; V0178; E0334; T2482; A0272; M6840; A0227; Q4826; E0338
Mediumarticle
URLwww.vestnik.vsu.ru (homepage)
Holdings (in Germany)see in ZDB-Katalog
Holdingssee in WorldCat
SourceOLC Slavistik
PURLCitation link, BibTeX

More like this:

Problema issledovanija ėffektivnosti vozdejstvija reklamnogo teksta = Problem of research of effectiveness of performance of advertising text / Ždanova, A. Ju.
Metaforika sovremennogo reklamnogo teksta = Metaphorics of a contemporary advertising text / Prochorov, A. V.
Категория адресата в семантическом пространстве туристического рекламного текста = The Addresse Category in the Semantic Space of the Tourist Advertising Text / Старыгина, Н.Ф.
Leksiko-stilističeskie sredstva fol'klora kak nositelja reklamnogo soobščenija = Lexical stylistic devices of folklore as carriers of the advertising message / Šetuchina, E. N.
Metodika issledovanija ėffektivnosti teksta reklamnogo obʺjavlenija = Technique of research of text efficiency in advertisements / Ždanova, A. Ju.
К вопросу об эффективности способов преодоления языковых и культурных барьеров в современной межкультурной коммуникации = To the Question about the Effectiveness of Ways of Overcoming Language and Cultural Barriers in Modern Intercultural Communication / Овчарова, С. В.
Соотношение коммуникативной и коммерческой эффективности текста рекламного объявления / Александрова, А. Ю.